- Actualités, Presse
- L'Atelier Parfum
L'Atelier Parfum at Nocibé La Défense
Discover our range of scented mists at the brand new Nocibé La Défense.
“Nocibé has recently opened its new 320 m² boutique in the Westfield La Défense shopping center, serving as a showcase for the brand’s new positioning. This location introduces a reimagined concept: ‘more streamlined, more fluid, more upmarket,’ according to the brand.
Services are now at the heart of this repositioning. Visible from the outside, a new area—called the ‘Instant Institut’—offers express treatments performed on reclining chairs, with or without an appointment. Among the services offered: L’Instant Facialiste by Seasonly, Spray Tan, and Instant K-Beauty x Sonia B.
Guest brands will occasionally enrich this menu, starting with Clarins, a longstanding partner of the Institute, offering specialized treatments. Nail services, in partnership with the brand OPI, as well as personalized engraving on perfumes, round out the offering.
In a dedicated, quieter area of the store, the historic Nocibé Institute has also been reinvented. More private, ever more comfortable and premium, it now features, in addition to a new treatment menu, a Head Spa service for scalp treatments, illustrating the brand’s desire to support its clients in a holistic approach to beauty.
The company’s objective is for each Nocibé store in France to develop its beauty services, which are seen as a true lever of differentiation.
Exclusives and new spaces
Completely redesigned with a wide, bright entrance, the boutique features entirely reimagined furnishings and welcomes the usual pillars of selective beauty as well as exclusives chosen by the Nocibé teams—such as Dolce & Gabbana makeup, 3INA, or Le Rouge Français—and the brand’s own labels.
Two new spaces further enhance the customer journey: the ‘Table Coup de Cœur,’ dedicated to current discoveries in skincare, makeup, and hair (Typebea, Inuwet, On the Wild Side), and a Guest Area, which highlights emerging perfume brands such as 100Bon, Perroy, Maison Matine, or L’Atelier Parfum..”
Find the full article in Premium Beauty News.
“Nocibé has recently opened its new 320 m² boutique in the Westfield La Défense shopping center, serving as a showcase for the brand’s new positioning. This location introduces a reimagined concept: ‘more streamlined, more fluid, more upmarket,’ according to the brand.
Services are now at the heart of this repositioning. Visible from the outside, a new area—called the ‘Instant Institut’—offers express treatments performed on reclining chairs, with or without an appointment. Among the services offered: L’Instant Facialiste by Seasonly, Spray Tan, and Instant K-Beauty x Sonia B.
Guest brands will occasionally enrich this menu, starting with Clarins, a longstanding partner of the Institute, offering specialized treatments. Nail services, in partnership with the brand OPI, as well as personalized engraving on perfumes, round out the offering.
In a dedicated, quieter area of the store, the historic Nocibé Institute has also been reinvented. More private, ever more comfortable and premium, it now features, in addition to a new treatment menu, a Head Spa service for scalp treatments, illustrating the brand’s desire to support its clients in a holistic approach to beauty.
The company’s objective is for each Nocibé store in France to develop its beauty services, which are seen as a true lever of differentiation.
Exclusives and new spaces
Completely redesigned with a wide, bright entrance, the boutique features entirely reimagined furnishings and welcomes the usual pillars of selective beauty as well as exclusives chosen by the Nocibé teams—such as Dolce & Gabbana makeup, 3INA, or Le Rouge Français—and the brand’s own labels.
Two new spaces further enhance the customer journey: the ‘Table Coup de Cœur,’ dedicated to current discoveries in skincare, makeup, and hair (Typebea, Inuwet, On the Wild Side), and a Guest Area, which highlights emerging perfume brands such as 100Bon, Perroy, Maison Matine, or L’Atelier Parfum..”
Find the full article in Premium Beauty News.
